How To Get Booked On Your Favorite Podcasts in 2023

Want to appear on more podcasts in 2023? How about landing an interview on your goal show? At Guide My Brand, we’ve found that pitching podcasts is a great step for entrepreneurs and authors to showcase their expertise. When one of our clients lands a podcast interview, it can often lead to more interview requests from other media. So if you’ve started pitching podcasts and want to see more success, we’re here with three more ways to successfully pitch podcasts. 

• Personalize Each Pitch

Never send a blanket pitch with the same suggested topics to multiple audiences. Personalize your pitch. Take a look at the show’s previous episodes, and offer a topic that’s in their wheelhouse but hasn’t yet been thoroughly discussed. 

Early in your pitch, comment on a recent episode of the show and something that piqued your interest — this shows that you’ve actually listened to the show. Then answer this question: What’s something unique that you can bring to the table?

• Pitch the show the right way

Check the podcast’s website to find out how they prefer to be pitched. If there’s a form submission, use that. It’s like the host uses the submission to ask specific questions they’d like to consider when selecting guests. If you try to get around the form and email or DM them directly, it’s possible you’ll either be pointed back to the form — or worse, ignored. 

• Share your successes on social media — more than once

Show the hosts of your target podcast that you will get them more listeners. Share any kind of media interview you participate in on your social media accounts — more than once. Make sure to tag the person who interviewed you and their platform (if different). 

You can even intermittently share different parts of your interview to create fresh new content for your pages. This works well for a few reasons. Not only will it look promising to potential interviewers, but it could put you on the rader of podcast producers looking to book new guests. You never know, you could have the podcast hosts coming to you. 

Need help getting on podcasts?  We’d love to hear from you! Schedule a Discovery Call with our team here to discuss your PR goals for 2023.