Two Marketing Strategies

At the most basic level, your business needs two marketing strategies: One that increases your credibility and one that generates qualified leads. But it’s easier said than done, right?

In fact, it’s easier than you might think–whether you’re running a startup or working for yourself. As a publicist, my daily efforts center around landing my clients opportunities that achieve both goals simultaneously. The best part? Most of these opportunities are free.

Click here to continue reading my piece on Fast Company

If you need some tips on getting started, check out my free guide on How To Position Yourself For Free Publicity. You’ll get my expert advice on how to position yourself for loads of FREE publicity, including everything from guest blogs and podcast interviews to radio, TV, and speaking gigs. Download it here to get started!