Why timing is crucial in using publicity as part of a launch
Want to get publicity to help you during your next book or program launch?
Hint: it takes time!
You’ll need to start planning your publicity opportunities earlier than you might think.
Launching something next month? Don’t rely on using publicity to promote it.
After sending a pitch, it normally takes 1-2 weeks at a minimum to get a reply – not to mention how long it can take for any follow ups, scheduling, and editing before it actually goes live.
Podcast interviews often take at least 6 weeks from pitch to publication – but it could be 2-3 months depending on how booked the podcast is! Guest blogs on major outlets tend to take a month or two. And speaking engagements? Those can take anywhere from 6 months to a year out (likely even longer right now, considering current circumstances!)
So if you want publicity opportunities to promote your next launch (whether that’s a program or a book) – I beg of you. Give yourself at least three months, bare minimum.
P.S. If you are writing a book, you don’t need to be a publicist (or working with a top publishing house) to create massive buzz for your launch. You just need to follow my book marketing checklist and learn the secret to promoting your book like a pro. These “must do” marketing activities are designed to help you sell more books AND set your biz up to land more paying clients, book speaking gigs, and opportunities for years to come! Click here to download it for free!