Last year I did something a little informal on my personal Facebook page and created a poll for my author-entrepreneur friends, those who both run a business and have written and published a book. I asked: Do you feel like your book has done something...
If you have a book coming out within the next few weeks, or if you’ve already written one, you might have a hard time with what I’m about to say, but I want every author (or aspiring author) to know this: It is infinitely harder to...
If you're in the process of writing a book, there's something important I want you to know...
Ever wonder whether or not you should do a book signing? Not sure how to make the most of one if you did do it? We at Guide My Brand get asked this question a LOT. Our authors want to know, "How much value is there...
Avoid this book marketing mistake Writing a book - or planning to? One of the best pieces of advice I have for you is to SLOW. DOWN. Many of the people I speak to want to write a book to become a thought leader or the go-to...
Get creative with Book signings Do you have a physical book? If so, you've probably thought about doing a book signing somewhere like Barnes & Noble. My first book was published in 2013, and my very first book signing was at a local B&N. In fact,...
Time to get paid 71 That's the number of times I've been paid to speak. Maybe more…I feel like I'm missing a few. I had to update my CV a little while ago for a proposal I was submitting, which required me going back and adding three years...
Author Client Book Launch If you've been following me for a while, you know that I always recommend planning for your book launch at least 90 days in advance. Last week was the official book launch for one of our clients, and she started working with us almost 6...
Start Planning Your Publicity Now If you’re writing a book, start planning your publicity opportunities at least 90 days in advance. Ideally you want your interviews and features to come out during your book launch week - that’s your best opportunity to land on a bestseller list. If...
We all know that writing a book takes A LOT of time and energy. So if you are going to take the time and the energy to write a book, you also need to take the time and energy to be strategic about getting your...