author marketing Tag

What a book launch strategy really looks like

Our client Maria's newest book The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success comes out October 22nd. That's almost a full three months away, yet we've been working on the marketing and publicity for months now.  Why on earth did we start so...

My 5 best tips for aspiring authors

If you're an author, or aspiring to be one, this is for you. I've written two books myself, including one that landed me a HUGE advance from a big NY publishing company. I've also worked with dozens of authors, including self-published, independently-published and commercially-published authors. And regardless...