Not only is content marketing time efficient, but you also start to build your platform online, creating SEO value and thought leadership to point potential customers and media outlets towards. ...
We’re gonna let you in on a secret: Getting the media coverage you want isn’t as hard as it looks. We love helping our clients land that big TV, podcast or magazine interview. With current and former broadcast journalists on our staff, we’re uniquely positioned...
It’s important to understand the difference between publicity and traditional marketing....
As March Madness takes center stage in the sports world, we’re putting our own spin on brackets and competition. Here is our own “final four” -- the four best way to get yourself booked for your next podcast, television show, or reporter interview. ...
One thing I hear in a lot of discovery calls with potential clients is that they’ve been burned by PR agencies in the past. Now we all know that there are two sides to every story. But a lot of times, a mistake people make...
Looking for a book publicist to help you plan your book marketing or book launch for your new nonfiction release? You might be surprised what the timeline for a book launch really looks like, but it's good to know so you can give yourself plenty...
If you have a book coming out within the next few weeks, or if you’ve already written one, you might have a hard time with what I’m about to say, but I want every author (or aspiring author) to know this: It is infinitely harder to...
Want to get publicity to help you during your next book or program launch? Hint: it takes time! You’ll need to start planning your publicity opportunities earlier than you might think. Launching something next month? Don’t rely on using publicity to promote it. Timing for promoting your next launch: After...
Are you curious how HARO (Help A Reporter Out) can help you get publicity for your business? HARO can be a great way to get quotes and features in major publications! Here are some key tips to get accepted by the reporter you're pitching: Stand out in your...
If you're in the process of writing a book, there's something important I want you to know...