One thing I hear in a lot of discovery calls with potential clients is that they’ve been burned by PR agencies in the past. Now we all know that there are two sides to every story. But a lot of times, a mistake people make...
Looking for a book publicist to help you plan your book marketing or book launch for your new nonfiction release? You might be surprised what the timeline for a book launch really looks like, but it's good to know so you can give yourself plenty...
If you have a book coming out within the next few weeks, or if you’ve already written one, you might have a hard time with what I’m about to say, but I want every author (or aspiring author) to know this: It is infinitely harder to...
Want to get publicity to help you during your next book or program launch? Hint: it takes time! You’ll need to start planning your publicity opportunities earlier than you might think. Launching something next month? Don’t rely on using publicity to promote it. Timing for promoting your next launch: After...
Are you curious how HARO (Help A Reporter Out) can help you get publicity for your business? HARO can be a great way to get quotes and features in major publications! Here are some key tips to get accepted by the reporter you're pitching: Stand out in your...
If you're in the process of writing a book, there's something important I want you to know...
Ever wonder whether or not you should do a book signing? Not sure how to make the most of one if you did do it? We at Guide My Brand get asked this question a LOT. Our authors want to know, "How much value is there...
Avoid this book marketing mistake Writing a book - or planning to? One of the best pieces of advice I have for you is to SLOW. DOWN. Many of the people I speak to want to write a book to become a thought leader or the go-to...
Get creative with Book signings Do you have a physical book? If so, you've probably thought about doing a book signing somewhere like Barnes & Noble. My first book was published in 2013, and my very first book signing was at a local B&N. In fact,...
Time to get paid 71 That's the number of times I've been paid to speak. Maybe more…I feel like I'm missing a few. I had to update my CV a little while ago for a proposal I was submitting, which required me going back and adding three years...