Ever wonder whether or not you should do a book signing? Not sure how to make the most of one if you did do it? We at Guide My Brand get asked this question a LOT. Our authors want to know, "How much value is there...
Avoid this book marketing mistake Writing a book - or planning to? One of the best pieces of advice I have for you is to SLOW. DOWN. Many of the people I speak to want to write a book to become a thought leader or the go-to...
Get creative with Book signings Do you have a physical book? If so, you've probably thought about doing a book signing somewhere like Barnes & Noble. My first book was published in 2013, and my very first book signing was at a local B&N. In fact,...
Time to get paid 71 That's the number of times I've been paid to speak. Maybe more…I feel like I'm missing a few. I had to update my CV a little while ago for a proposal I was submitting, which required me going back and adding three years...
Author Client Book Launch If you've been following me for a while, you know that I always recommend planning for your book launch at least 90 days in advance. Last week was the official book launch for one of our clients, and she started working with us almost 6...
Social Media - An Author Platform We've worked with countless authors over the years, and every single one has had the same struggle:They know that they should be talking about their book on social media...
Planning before publication I want you to think of the last business, personal development or thought leadership book you read that made an impact on you or your business… Now, I want you to think back to how you heard about or discovered the book… Do you think...
Book launch strategy in action Our client Maria's newest book The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success comes out October 22nd. That's almost a full three months away, yet we've been working on the marketing and publicity for months now. This...
What happens when two publicists get together to talk about how to pitch the media? You get the best tips around for how to cultivate relationships with the media and get the PR you deserve! I had so much fun joining my friend Amanda Berlin on her...
This year as I walked down radio row at SEC Media Days (college football event/conference) for the sixth year in a row, I reflected back on how things have changed for me since the first time I attended. I was credentialed by Forbes this year, and I've...