Want to get publicity to help you during your next book or program launch? Hint: it takes time! You’ll need to start planning your publicity opportunities earlier than you might think. Launching something next month? Don’t rely on using publicity to promote it. Timing for promoting your next launch: After...
One of the #1 questions I get as a publicist is: am I ready for publicity? Maybe you've seen others in Entrepreneur or Inc. or Forbes or on TV or speaking on a stage and thought, "I can't wait for that to be me one day!" But...
How I transformed my career from lawyer to ESPN reporter to sports marketing consultant by becoming a "visible expert" Last year, I was on a panel at the Jacksonville Women’s Leadership Forum entitled “Game Changers: Career-Defining Moments.” At just 33, why was I chosen for a panel...
Increase your publicity I recently joined the "Concept to Cash Flow" podcast with Dr. Amy Cannatta to talk about how to increase your publicity. I shared how I'm my own best case study - and how you can be your own publicist as well. You can listen...
This year as I walked down radio row at SEC Media Days (college football event/conference) for the sixth year in a row, I reflected back on how things have changed for me since the first time I attended. I was credentialed by Forbes this year, and I've...