become an expert Tag

How to Be Known as an Expert in Your Field

Want to be known for something? Get clear on what your message is… and stay on message in everything you do. Including commenting and engaging in Facebook groups! This is an area where my publicity clients struggle most. YES, it’s essential to provide value to people… as...

publicity mistakes

Is *this* holding you back from pitching?

When clients come to work with me, there's usually one main reason they haven't been pitching themselves for publicity: they don't think they're enough. They haven't been in business long enough…They don't have enough degrees…They haven't made enough money…They don't know enough… And it's all complete bullsh*t. You...

Stop Being Afraid to Call Yourself an Expert

Recently, I shared my tips for becoming a go-to expert in your field. That piece was inspired by a panel I was on at the Jacksonville Women’s Leadership Forum entitled “Game Changers: Career-Defining Moments.” I was the youngest person on the panel by a considerable margin,...

How I Landed a Speaking Gig with the Miami Dolphins

I was recently asked to speak to the Miami Dolphins' rookies about personal branding and how to use social media to amplify their message. I've spoken in dozens of college athletic departments, but this was my first time speaking to professional athletes. I was understandably excited, and...