Blog by Vicky Lynch It’s been a long two years of uncertainty in the publishing industry. Print dates have been pushed back due to supply chain issues, and in-person events to promote a book have basically been non-existent. But we’ve finally reached a point where things...
Last year I did something a little informal on my personal Facebook page and created a poll for my author-entrepreneur friends, those who both run a business and have written and published a book. I asked: Do you feel like your book has done something...
Looking for a book publicist to help you plan your book marketing or book launch for your new nonfiction release? You might be surprised what the timeline for a book launch really looks like, but it's good to know so you can give yourself plenty...
If you have a book coming out within the next few weeks, or if you’ve already written one, you might have a hard time with what I’m about to say, but I want every author (or aspiring author) to know this: It is infinitely harder to...
Ever wonder whether or not you should do a book signing? Not sure how to make the most of one if you did do it? We at Guide My Brand get asked this question a LOT. Our authors want to know, "How much value is there...
Avoid this book marketing mistake Writing a book - or planning to? One of the best pieces of advice I have for you is to SLOW. DOWN. Many of the people I speak to want to write a book to become a thought leader or the go-to...
We work with a lot of entrepreneurs who want to write a book as a way to grow their business, generate leads, and build credibility.For their first book, a lot of people gravitate toward wanting to write a memoir-style book - sharing their personal story...
Author Client Book Launch If you've been following me for a while, you know that I always recommend planning for your book launch at least 90 days in advance. Last week was the official book launch for one of our clients, and she started working with us almost 6...
Start Planning Your Publicity Now If you’re writing a book, start planning your publicity opportunities at least 90 days in advance. Ideally you want your interviews and features to come out during your book launch week - that’s your best opportunity to land on a bestseller list. If...
We all know that writing a book takes A LOT of time and energy. So if you are going to take the time and the energy to write a book, you also need to take the time and energy to be strategic about getting your...