defining your audience Tag

visibility strategies

The 2 biggest mistakes when seeking publicity

Setting your visibility strategies It isn't enough to be visible for your business . . . you have to be visible in the right places for the right topics. Most clients who come to me have already tried some form of publicity - public speaking, guest blogging,...

How to Define and Find Your Target Audience

Your Target Audience As a side hustler, entrepreneur or blogger, you MUST define your target audience or you're essentially wasting your time shouting into the void. Not sure how to do that? Check out this replay of a Periscope I did explaining it: [video width="1920" height="1080" mp4="http://www.guidemybrand.com/wp-content/uploads/2015/09/Define_and_find_your_target_audience_10-21-15.mp4"][/video] If you...