Last year I did something a little informal on my personal Facebook page and created a poll for my author-entrepreneur friends, those who both run a business and have written and published a book. I asked: Do you feel like your book has done something...
I think it's time we get real about success as an entrepreneur. You see, I think a lot of us who are more established in business do a disservice to those who are just starting out. We tend to talk a lot about our success, but...
Your Target Audience As a side hustler, entrepreneur or blogger, you MUST define your target audience or you're essentially wasting your time shouting into the void. Not sure how to do that? Check out this replay of a Periscope I did explaining it: [video width="1920" height="1080" mp4="http://www.guidemybrand.com/wp-content/uploads/2015/09/Define_and_find_your_target_audience_10-21-15.mp4"][/video] If you...
Name your business Whether you're establishing a new business thinking about rebranding an existing business, coming up with your business name can be stressful. Should you simply use your first and last name? Or maybe a nickname? Does your business name need to be related to...
Yesterday, I did a Periscope on how I went from writing on a free WordPress blog no one read to two book deals, job offers and more. If you want to know how to go from blogging to book deals, catch the replay: [video width="1920" height="1080" mp4="http://www.guidemybrand.com/wp-content/uploads/2015/09/Blogging_to_book_deals.mp4"][/video] If...
Side Hustle One of the defining characteristics of the Millennial generation is our penchant for having a side hustle—an estimated 35 percent of us have one. Whether your full-time job simply doesn’t feed your passion or you just hate the whole idea of a 9-to-5, odds...