how to become an expert Tag

How to Be Known as an Expert in Your Field

Want to be known for something? Get clear on what your message is… and stay on message in everything you do. Including commenting and engaging in Facebook groups! This is an area where my publicity clients struggle most. YES, it’s essential to provide value to people… as...

publicity mistakes

The top 3 things you need to get publicity

When clients come to work with me, there's usually one main reason they haven't been pitching themselves for publicity: they don't think they're enough. They haven't been in business long enough…They don't have enough degrees…They haven't made enough money…They don't know enough… And it's all complete bullsh*t. You...

How to Become a Go-To Expert in Your Field

How I transformed my career from lawyer to ESPN reporter to sports marketing consultant by becoming a "visible expert" Last year, I was on a panel at the Jacksonville Women’s Leadership Forum entitled “Game Changers: Career-Defining Moments.” At just 33, why was I chosen for a panel...