One thing I hear in a lot of discovery calls with potential clients is that they’ve been burned by PR agencies in the past. Now we all know that there are two sides to every story. But a lot of times, a mistake people make...
There’s one simple thing I do, to ensure my success, that I think most other people don't do. And when I say simple, I really do mean simple. You could do it, right here, right now, and it would only take a couple of minutes to...
I had a client once who was contacted by a team that produces a television show for a former supermodel. She was ecstatic - who wouldn't be? This HUGE former supermodel knew my client’s product existed and wanted to feature it on her show. What...
Want to be known as an expert in your field? Want to be known for something? Get clear on what your message is… and stay on message in everything you do. Including commenting and engaging in Facebook groups! This is the one of the fastest ways...
When clients come to work with me, there's usually one main reason they haven't been pitching themselves for publicity: they don't think they're enough. They haven't been in business long enough…They don't have enough degrees…They haven't made enough money…They don't know enough… And it's all complete bullsh*t. You...
Consistency is key. No doubt, that's not the first time you've ever heard that phrase - but, at the risk of being cliche - I want to reiterate it. Nearly every prospective client I speak to on the phone tells me they want to be the next...
How I transformed my career from lawyer to ESPN reporter to sports marketing consultant by becoming a "visible expert" Last year, I was on a panel at the Jacksonville Women’s Leadership Forum entitled “Game Changers: Career-Defining Moments.” At just 33, why was I chosen for a panel...
Leverage your blog A piece entitled, "Stop Wasting Your Time Blogging for Huffington Post" popped up on my Facebook timeline today, and I couldn't resist clicking on the link. As someone who has guest blogged for outlets like Forbes, Woman's Day, Men's Health and more -...