Your Target Audience
As a side hustler, entrepreneur or blogger, you MUST define your target audience or you're essentially wasting your time shouting into the void.
Not sure how to do that? Check out this replay of a Periscope I did explaining it:
[video width="1920" height="1080" mp4="http://www.guidemybrand.com/wp-content/uploads/2015/09/Define_and_find_your_target_audience_10-21-15.mp4"][/video]