Pitching for podcasts is a huge part of what we do for our done-for-you clients and it's often the first strategy we recommend to others. Simply put, it’s because podcast interviews are THAT powerful. Podcast interviews help you generate leads, get calls booked on your...
When a client first comes through the door, we end up drafting two kinds of podcast pitches for the two different types of podcasts we most often see. One pitch I call “the journey pitch” and the other I call a “how to” pitch. The journey...
I had a client once who was contacted by a team that produces a television show for a former supermodel. She was ecstatic - who wouldn't be? This HUGE former supermodel knew my client’s product existed and wanted to feature it on her show. What...
Setting your visibility strategies It isn't enough to be visible for your business . . . you have to be visible in the right places for the right topics. Most clients who come to me have already tried some form of publicity - public speaking, guest blogging,...
If you're just starting out in business and finding yourself wondering how everyone else is getting publicity, racking up media logos, getting featured in major publications and interviewed on podcasts, listen up...
Landing Public Speaking Gigs As an entrepreneur, your interest in public speaking probably stems from a belief that it will help establish you as an expert and lead to growth for your business. It can – but only if you seek out and accept the right...
Get Accepted By Editors Whether your pitch for a guest blog has already been accepted or you're writing on spec (meaning you have to write the blog post before an editor will tell you whether they will accept your piece), there are some simple rules you...
Blogging changed my life. It facilitated my move from practicing law to being a sports business reporter/analyst for outlets like Forbes, ESPN, and more. Blogging has landed me two book deals and dozens of speaking engagements. The secret to my success? Consistent content. That's it. I don't spend...