PR strategy Tag

how to use newsjacking, pitching, public relations, publicity

How to use newsjacking to get publicity

Do you want to write for outlets like Entrepreneur or Inc.? Maybe magazines like Working Mother or Women's Health? I help clients get placements in these outlets and more every day, and one strategy works more effectively (and faster!) than any other...

HARO for authors and entrepreneurs, pitching for media coverage

3 tips for using HARO to get publicity

Are you curious how HARO (Help A Reporter Out) can help you get publicity for your business? HARO can be a great way to get quotes and features in major publications! Here are some key tips to get accepted by the reporter you're pitching: Stand out in your...

guest blogging for authors and entrepreneurs, PR publication strategy, publications

The #1 PR Publication Strategy Tip

Do you have in your head that only certain publications are worth pursuing for publicity? It's perfectly fine to have a wish list -- I even encourage it -- but don't overlook other opportunities just because the publication isn't Forbes or Inc. or Entrepreneur. Take, for example,...

free publicity

How to get free publicity

I don’t need to know who you are or what you do or what your specialty is to know your problem. I’ve spoken to and worked with enough people to know that the biggest thing standing between you and publicity is simply this: you asking...

publicity opportunities

The Key to Publicity Opportunities

Finding Publicity Opportunities A little while back, I shot two segments for First Coast News television station in Jacksonville, Florida. I didn't have to pitch myself for these, they just call me up anytime they have a story with a sports business angle. But it wasn't always...