PR strategy Tag

pitching, public relations, publicity

How to use newsjacking to get featured

Do you want to write for outlets like Entrepreneur or Inc.? Maybe magazines like Working Mother or Women's Health? I help clients get placements in these outlets and more every day, and one strategy works more effectively (and faster!) than any other...

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The Best PR Strategy: Going Niche

Do you have in your head that only certain publications are worth pursuing for publicity? It's perfectly fine to have a wish list -- I even encourage it -- but don't overlook other opportunities just because the publication isn't Forbes or Inc. or Entrepreneur. Take, for example,...

How to get free publicity

I don’t need to know who you are or what you do or what your specialty is to know your problem. I’ve spoken to and worked with enough people to know that the biggest thing standing between you and publicity is simply this: you asking...