Selling 50 books and gaining 1,000 new Instagram followers is no small feat. It's proof that strategic PR opportunities can make a real difference....
Getting Featured With Mainstream Publications When clients come to work with us, most of them have goals of getting published in mainstream media outlets like Forbes, Entrepreneur, or Mind, Body, Green. However, there’s a conflict that exists between the way you write to your audience (on social...
Becoming a recognized expert Back in June, my client Kate Bee of The Sober School was featured by Better Homes & Gardens magazine! And there's a big lesson here about PR… We pitched this writer January 3rd…. FIVE months before she was featured! And even though we followed...
The first time I pitched myself for a media opportunity, I had no idea what I was doing. I rambled on and on, and I'm not sure the recipient had any idea what I was asking to do for them. I wasn't a public relations or...
When my clients first hire me, they're quick to tell me they want to be on national television programs like Oprah's SuperSoul Sunday and The Today Show and they want to be published or mentioned in outlets like Forbes, Fast Company and Entrepreneur. And while those...