public relations Tag

pitching, public relations, publicity

How to use newsjacking to get featured

Do you want to write for outlets like Entrepreneur or Inc.? Maybe magazines like Working Mother or Women's Health? I help clients get placements in these outlets and more every day, and one strategy works more effectively (and faster!) than any other...

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The Best PR Strategy: Going Niche

Do you have in your head that only certain publications are worth pursuing for publicity? It's perfectly fine to have a wish list -- I even encourage it -- but don't overlook other opportunities just because the publication isn't Forbes or Inc. or Entrepreneur. Take, for example,...

How to Leverage PR to Grow Your Business

Have you landed podcast interviews, guest blogs, etc. and then felt like they did nothing for your business? Garnering publicity for publicity's sake isn't how you grow your business. It's about SO much more than simply landing the opportunities and then sharing each one on social media...

There’s something you should know about PR

Back in June, my client Kate Bee of The Sober School was featured by Better Homes & Gardens magazine! And there's a big lesson here about PR… We pitched this writer January 3rd…. FIVE months before she was featured! And even though we followed up a few...