public relations Tag

how to use newsjacking, pitching, public relations, publicity

How to use newsjacking to get publicity

Do you want to write for outlets like Entrepreneur or Inc.? Maybe magazines like Working Mother or Women's Health? I help clients get placements in these outlets and more every day, and one strategy works more effectively (and faster!) than any other...

HARO for authors and entrepreneurs, pitching for media coverage

3 tips for using HARO to get publicity

Are you curious how HARO (Help A Reporter Out) can help you get publicity for your business? HARO can be a great way to get quotes and features in major publications! Here are some key tips to get accepted by the reporter you're pitching: Stand out in your...

guest blogging for authors and entrepreneurs, PR publication strategy, publications

The #1 PR Publication Strategy Tip

Do you have in your head that only certain publications are worth pursuing for publicity? It's perfectly fine to have a wish list -- I even encourage it -- but don't overlook other opportunities just because the publication isn't Forbes or Inc. or Entrepreneur. Take, for example,...

becoming an expert for entrepreneurs and authors

How to position yourself as an expert

I meet so many amazing entrepreneurs with stories I want to see them share with the world…but when we start talking about publicity I quickly learn they don't see themselves as an expert and therefore aren't comfortable becoming more visible. You are an expert on your...

publicity opportunities

The Key to Publicity Opportunties

Finding Publicity Opportunities A little while back, I shot two segments for First Coast News television station in Jacksonville, Florida. I didn't have to pitch myself for these, they just call me up anytime they have a story with a sports business angle. But it wasn't always...

leverage PR

How to Leverage PR to Grow Your Business

Have you landed podcast interviews, guest blogs, etc. and then felt like they did nothing for your business? Garnering publicity for publicity's sake isn't how you grow your business. It's about SO much more than simply landing the opportunities and then sharing each one on social media...

recognized expert

My #1 advice when it comes to PR strategy

Becoming a recognized expert Back in June, my client Kate Bee of The Sober School was featured by Better Homes & Gardens magazine! And there's a big lesson here about PR… We pitched this writer January 3rd…. FIVE months before she was featured! And even though we followed...

tv appearances

How to Pitch Yourself for TV Appearances

Many of my clients are interested in landing TV appearances when they start working with me. However, I often find that the types of things they want to go on TV and discuss don't necessarily fit with the shows they've mentioned as targets. If you've decided to pitch...