Want to get Quoted? Ever read an article and wonder how the people quoted wound up in the story? There are several possibilities - the reporter found their blog, follows them on social media, read their book or study or got pitched by them or their...
If you're just starting out in business and finding yourself wondering how everyone else is getting publicity, racking up media logos, getting featured in major publications and interviewed on podcasts, listen up...
Your expert status I recently joined the “Soul Fueled CEO” podcast with Amber Lilyestrom to talk about how establishing myself as an expert allowed me to leave my career as a corporate attorney behind and how you can step into your expert status and grow your...
Two Marketing Strategies At the most basic level, your business needs two marketing strategies: One that increases your credibility and one that generates qualified leads. But it’s easier said than done, right? In fact, it’s easier than you might think–whether you’re running a startup or working for...