publicity for nonfiction authors Tag

3 Tips for Guest Blogging

I talk to so many entrepreneurs who are interested in writing guest blogs but don't know where to start. I'm a contributor for Forbes and Entrepreneur and have written for Glamour, Men's Health, Woman's Day, Parents and more. Plus, I've placed clients at dozens of publications...

Get Paid Speaking Gigs

71 That's the number of times I've been paid to speak. Maybe more…I feel like I'm missing a few. I had to update my CV a little while ago for a proposal I was submitting, which required me going back and adding three years of speaking...

How to Be Known as an Expert in Your Field

Want to be known for something? Get clear on what your message is… and stay on message in everything you do. Including commenting and engaging in Facebook groups! This is an area where my publicity clients struggle most. YES, it’s essential to provide value to people… as...

Book Launch: An Inside Look at a Client Launch

If you've been following me for a while, you know that I always recommend planning for your book launch at least 90 days in advance. Last week was the official book launch for one of our clients, and she started working with us almost 6 months ago. I know it...

How to Leverage PR to Grow Your Business

Have you landed podcast interviews, guest blogs, etc. and then felt like they did nothing for your business? Garnering publicity for publicity's sake isn't how you grow your business. It's about SO much more than simply landing the opportunities and then sharing each one on social media...

Becoming a Bestseller: Landing Your Book on a List

If you’re writing a book, start planning your publicity opportunities at least 90 days in advance. Ideally you want your interviews and features to come out during your book launch week - that’s your best opportunity to land on a bestseller list. If you start to pitch...