Kristi A. Dosh began her career as an attorney after graduating from the University of Florida Levin College of Law. She practiced for four years while blogging in her free time about the business of sports, which led to her founding BusinessofCollegeSports.com, a leading industry blog, and joining Forbes as a contributor to its SportsMoney section in 2009.
In 2011, Kristi left the practice of law to become ESPN’s sports business reporter. Kristi also wrote a book on the business of college sports, Saturday Millionaires: How Winning Football Builds Winning Colleges, which was published by Wiley in 2013.
As a sports business analyst, Kristi has appeared on numerous national television and radio programs, and she’s been quoted in such publications as The New York Times and the Wall Street Journal. She’s also a sought-after writer outside of sports, having been published by Fast Company, Entrepreneur, Glamour, POPSUGAR, Men’s Health, Woman’s Day, Parents, AARP and more.
In early 2014, Kristi left ESPN to pursue other opportunities. She joined a public relations and content marketing firm, where she served as Vice President of Public Relations and Director of Sports Marketing until August 2015. She founded Guide My Brand at that time to work more closely with authors and solopreneurs on publicity and personal branding.
Kristi currently serves as a sports business analyst for Forbes and writes about publicity and personal branding topics for Entrepreneur. She founded Guide My Brand in August 2015 to assist entrepreneurs and nonfiction authors in building their brands through public relations and content marketing activities.