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Meet the Team

Kristi Dosh
Founder & CEO

Kristi A. Dosh began her career as an attorney after graduating from the University of Florida Levin College of Law. She practiced for four years while blogging in her free time about the business of sports, which led to her founding BusinessofCollegeSports.com, a leading industry blog, and joining Forbes as a contributor to its SportsMoney section in 2009.

In 2011, Kristi left the practice of law to become ESPN’s sports business reporter. Kristi also wrote a book on the business of college sports, Saturday Millionaires: How Winning Football Builds Winning Colleges, which was published by Wiley in 2013.

As a sports business analyst, Kristi has appeared on numerous national television and radio programs, and she’s been quoted in such publications as The New York Times and the Wall Street Journal. She’s also a sought-after writer outside of sports, having been published by Fast Company, Entrepreneur, Glamour, POPSUGAR, Men’s HealthWoman’s DayParents, AARP and more.

In early 2014, Kristi left ESPN to pursue other opportunities. She joined a public relations and content marketing firm, where she served as Vice President of Public Relations and Director of Sports Marketing until August 2015. She founded Guide My Brand at that time to work more closely with authors and solopreneurs on publicity and personal branding.

Kristi currently serves as a sports business analyst for Forbes and writes about publicity and personal branding topics for Entrepreneur. She founded Guide My Brand in August 2015 to assist entrepreneurs and nonfiction authors in building their brands through public relations and content marketing activities.

Vicky Lynch
Director of PR

Vicky Lynch has been working in publishing providing public relations for 18 years. She has previously held positions at Tyndale House, Sourcebooks Inc. and Barnes & Noble, and runs Lynch Public Relations. She has planned and executed publicity campaigns for countless books across genres including New York Times best-sellers Someday and Sunset by Karen Kingsbury, Sparkly Green Earrings by Melanie Shankle, First Things First by Kurt and Brenda Warner and So Long Insecurity by Beth Moore.

Vicky has secured top placements for her clients with television outlets including CBS This MorningFox and Friends, CNN, The 700 ClubLife Today and The View and interviews in leading publications such as People, Bustle, Entrepreneur, Parents,  The Wall Street JournalThe Houston ChronicleThe Chicago Tribune and others. She has also worked extensively booking radio and podcasts, coordinating blog tours and launch teams and setting up and promoting events and public appearances.

Julie Parise
Director of TV Strategy and Senior Publicist

Julie Parise is an award-winning broadcast journalist and public relations consultant. She has produced and reported the news in several cities across the country, including New York City, Philadelphia and Milwaukee.

Julie brings her insider knowledge of newsrooms and production to Guide My Brand, where she lands television interviews for clients and provides comprehensive media training and coaching. Julie also works to earn coverage for clients on podcasts and in print and online publications. Previously, Julie ran the broadcast video and media training department at a national public relations firm based in Philadelphia.

Lauren Hathaway
Lauren Hathaway
Publicist

Lauren brings more than twenty years of media and publicity experience to the team with a specific focus in book, business and product promotion.

She has secured placements for clients in print and online publications including O (Oprah) Magazine, Working Mother, Parents, Real Simple, Entrepreneur, Family Circle, Inc.com, Forbes.com among others.

Aside from publicity work, Lauren served as owner and publisher for a parenting magazine, which she launched in 1999.

In her free time, Lauren enjoys traveling with her husband and daughter, walking her dogs and dreaming of life on the beach.

Michael Locklear
Michael Locklear
TV Strategist

Michael Locklear is an Emmy-nominated reporter and public relations consultant. He’s worked nearly all technical and on-air positions in newsrooms across the country – from NPR stations in Columbus, Ohio, to major network affiliates in San Antonio, Texas.

Michael leverages his decade of journalism experience to help clients position themselves and their businesses. He guides clients in coming up with newsworthy pitches, secures placements and coaches clients on what to expect during interviews.

He’s recently earned coverage in some of the largest markets in the country, including San Francisco and Washington, D.C.

Katelyn Hamilton
Chief Operating Officer

Katelyn Hamilton began her career in marketing and public relations in Nashville, Tennessee. After working in the agency world for six years, she decided to pursue the entrepreneurship route to create more freedom and flexibility in her life. Now, Katelyn works as an Online Business Manager and Project Manager helping busy entrepreneurs organize, strategize and prioritize the backend of their business to go from overwhelmed to out-in-front. A Georgia grad, she bleeds red and black and is a diehard Georgia football fan, dog mom and outdoor enthusiast.

Heidi Olson
Speaking Strategist

Heidi Olson has over two decades in speaking engagement placement success, along with marketing and customer relationship management. She started in 1997 with a boutique PR agency, placing executives from various industries at keynote events. After becoming Director of Communications for the agency, their speaker placement business doubled, and her team secured hundreds of speaking opportunities annually for their clients.

In 2005, Heidi decided to focus solely on finding speaking opportunities for clients and became an entrepreneur, working to help authors, speakers, and companies find targeted speaking opportunities and help build out their brands. She has secured keynotes at countless industry specific vertical and main business focused events including Bloomberg, Dow Jones, Forbes, Gartner, Fast Company and Inc. She has been actively involved in PR efforts with various children’s foundations, relief organizations, and local charities.

Heidi is a first generation American whose parents immigrated to Oregon from Norway and has a BS in Marketing and Communications from Portland State University—a true Viking in every way.

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