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Meet the Team

Kristi Dosh
President & Publicist

Kristi A. Dosh began her career as an attorney after graduating from the University of Florida Levin College of Law. She practiced for four years while blogging in her free time about the business of sports, which led to her founding BusinessofCollegeSports.com, a leading industry blog, and joining Forbes as a contributor to its SportsMoney section in 2009.

In 2011, Kristi left the practice of law to become ESPN’s sports business reporter. Kristi also wrote a book on the business of college sports, Saturday Millionaires: How Winning Football Builds Winning Colleges, which was published by Wiley in 2013.

As a sports business analyst, Kristi has appeared on numerous national television and radio programs, and she’s been quoted in such publications as The New York Times and the Wall Street Journal. She’s also a sought-after writer outside of sports, having been published by GlamourMen’s HealthWoman’s DayParents and more.

In early 2014, Kristi left ESPN to pursue other opportunities. She joined a public relations and content marketing firm, where she served as Vice President of Public Relations and Director of Sports Marketing until August 2015. She founded Guide My Brand at that time to work more closely with authors and solopreneurs on publicity and personal branding.

Kristi currently serves as a sports business analyst for Forbes and writes about publicity and personal branding topics for Entrepreneur. She founded Guide My Brand in August 2015 to assist entrepreneurs and nonfiction authors in building their brands through public relations and content marketing activities.

Vicky Lynch

Vicky Lynch has been working in publishing providing public relations for 18 years. She has previously held positions at Tyndale House, Sourcebooks Inc. and Barnes & Noble, and runs Lynch Public Relations. She has planned and executed publicity campaigns for countless books across genres including New York Times best-sellers Someday and Sunset by Karen Kingsbury, Sparkly Green Earrings by Melanie Shankle, First Things First by Kurt and Brenda Warner and So Long Insecurity by Beth Moore.

Vicky has secured top placements for her clients with television outlets including CBS This MorningFox and Friends, CNN, The 700 ClubLife Today and The View and interviews in leading publications such as People, Bustle, Entrepreneur, Parents,  The Wall Street JournalThe Houston ChronicleThe Chicago Tribune and others. She has also worked extensively booking radio and podcasts, coordinating blog tours and launch teams and setting up and promoting events and public appearances.

Jandra Sutton

Jandra is an author, book marketer and freelance writer. Previously, she was the Marketing Director at Turner Publishing, where she managed the day-to-day and long-term marketing details in-house, including working with authors, agents, and publicists to promote books to both B2B and DTC. She also oversaw all digital and traditional marketing efforts for Turner Publishing, including managing both email and digital media marketing.

At Turner, she also coordinated with authors and publicists to schedule promotions and media outreach around upcoming book releases to maximize impact. Building on this work, she served as the Digital Marketing Director at a public relations agency where she focused on developing digital marketing campaigns for authors and publishers.

Jandra has an MA in Modern British History from a top UK university with a focus on politics and foreign policy. Her writing has appeared in publications such as Refinery29, mindbodygreen, Greatist, Marie Claire UK, Real Simple, Healthline, USAToday, Yahoo!, HelloGiggles, Brit + Co, and more.

Nicole Baskin

Nicole Baskin began her publicity career as an intern at So So Def Records in Atlanta. Since then she has worked as a freelance content creator and publicist, representing a diverse base of clients, including entertainers, media personalities, nonprofits and entrepreneurs. She has secured placements with outlets including, CNN, MSNBC, The Reid Out, AM Joy, BET, TV One, The Breakfast Club, The DL Hughley Show, The Rickey Smiley Morning Show, The Tom Joyner Morning Show, Roland Martin, SiriusXMABC RadioGood Morning America, Forbes, Essence, The Philadelphia Inquirer, and The Atlanta Journal and Constitution. Nicole has also secured top placements for actress Erika Alexander, including for her role in Hulu series, Wu-Tang: An American Saga and as producer of documentary John Lewis: Good Trouble.

Nicole earned a degree in Marketing from The University of Memphis, an MBA from Capella University and is a member of Delta Sigma Theta Sorority, Inc. In her spare time Nicole enjoys listening to music, writing haikus and spending time with family and friends.

Katelyn Hamilton
Publicity Manager

Katelyn Hamilton began her career in marketing and public relations in Nashville, Tennessee. After working in the agency world for six years, she decided to pursue the entrepreneurship route to create more freedom and flexibility in her life. Now, Katelyn works as an Online Business Manager and Project Manager helping busy entrepreneurs organize, strategize and prioritize the backend of their business to go from overwhelmed to out-in-front. A Georgia grad, she bleeds red and black and is a diehard Georgia football fan, dog mom and outdoor enthusiast.

Megan Schopieray
Chief Operating Officer

Megan Schopieray is the Chief Operating Officer at Guide My Brand and manages ongoing business operations. As the Founder of the Whitespace Team, Megan uses her background in education and copywriting, along with 5 years of experience in online marketing, to help businesses run as efficiently as possible. Megan’s speciality is streamlining systems, workflow automation, and content management and she uses that expertise to help Guide My Brand effortlessly execute on day-to-day operations.

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