3 Steps To Take After You Get Featured On TV

written by Julie Parise

It’s always exciting for entrepreneurs and authors to get featured on TV. It can be a great way to promote your business, make great connections, and work on your interview skills. 

(If you’re still trying to book your first few TV interviews, check out some of our advice for getting a television feature). 

So, after you leave the studio (or the Zoom call), what’s the next step?

Here are three steps to take after you get featured on TV:

Follow up with the person who interviewed you, the person who booked you (if they’re two different people), and anyone else you met during the process. 

Here’s what to do when you follow up:

• Thank the person for taking the time to meet with you, interview you, and share the story. 
• Tie up any loose ends (did they ask you any questions you needed to follow up on? Were they looking for any additional information or statistics about the topic you spoke about?)
• Reiterate that you’d love to be available as a resource for any further needs regarding your area of expertise. Journalists love building relationships, and it’s easy to do once you’ve proven you’re a credible source and a good interviewee.

Here’s a great example of a follow-up email:

“Dear [Reporter/Producer/Booker]: 

Thank you so much for taking the time to speak with me today. I enjoyed our conversation and the opportunity to share it with your audience. 

I wanted to share a link with you to this study, which sheds some light on what we talked about earlier. If I can shed any further light on this topic for you, please feel free to reach out. 

I’ll touch base with you in the future if I have any other newsworthy developments for you.

Thanks,

[Your Name Here]”

Share the clip or article on social media

Let your social network see you shine! Sharing your clip not only builds your credibility within your network, it will allow for producers and bookers at other outlets to find you, too. You may even score another interview (or two or three!) out of it. 

Plus, you’ll build even more goodwill with the reporter and station you interviewed with, who will love that you’re sharing the link around. Make sure to tag them in your post!

Start building your reel

What do TV producers want to see when booking guests? That you’re a great TV guest. 

Every time you get featured on TV, save your clips (even if you don’t think it was your best interview!) That way, you can edit together a few seconds of each interview into a reel for producers to watch and get a feel for who you are, what you can talk about, and how conversational you are. 

A great sizzle reel is a wonderful thing to have when you’re pitching yourself for any TV segments. Nowadays, they are fairly easy to put together using iMovie or other simple video editing platforms. 

Want to learn more about landing television appearances? Check out our course, which includes examples of pitches that have secured TV interviews for our clients!

If you’re looking to land more TV features or want help putting together your first reel, book a call with us here at Guide My Brand to learn how we can help get your story out there.