Each of our retreats is customized to fit each specific group of attendees and improve their skills as a travel writer. Examples of some of our training sessions include:
Hot Seat: What is your niche/brand?
This is a fun activity where everyone gets the other participants’ websites/blogs and social media and check them out in advance. Each person has a turn on the “hot seat” where the rest of the group will tell them what they think their niche/personal brand is based on their content and how they’re presenting themselves online. It’s really powerful because often people are shocked at how scattered their online presence is in terms of not really defining their niche the way they thought they were.
Workshop: Using Social Media to Grow Your Audience
This workshop is meant to build on participants’ current social media knowledge and discuss best practices, must-have third party apps, latest trends, etc. with time for everyone to sit down with their laptop and start implementing some of the advice. The goal is to get everyone using social media more often and more effectively to promote their work.
Workshop: Pitching the Experience
This workshop is dedicated to brainstorming story ideas from the trip, writing and reviewing pitches, sharing contacts, etc. We spend time with each person discussing which outlets they’re pitching, their story ideas, suggesting new outlets, reading draft pitches (if needed), etc.
Workshop: Kick it Up a Notch With Your Writing
Creative writing that draws the editor in is one of the most effective ways of selling a travel story. We’ll teach you our “tricks of the trade” that will have editors clamoring for even more of your stories.
Workshop: How to Land More All-Inclusive Press Trips
Whether you’ve been on one press trip or many, you’re likely interested in landing even more. In this workshop, we’ll discuss what destinations are looking for, how to approach them, tips for working with multiple CVBs in one trip and more.
To view a sample agenda from a previous retreat, click “Learn More” below.