Does It Matter What You Name Your Business?

Whether you’re establishing a new business thinking about rebranding an existing business, coming up with your business name can be stressful. Should you simply use your first and last name? Or maybe a nickname? Does your business name need to be related to your industry or your product/service?

I give you my thoughts in my latest Periscope video, which you can watch below:

Still trying to figure out how you build a brand for your business that makes you more visible and more (in)credible? Check out my latest freebie: a six-step guide to building your brand.

Kristi Dosh
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